May 18 2020, David R Brown
Azelis strenthens its position in Indonesia's food industry with the acquisition of PT Primaditha Jaya Mandiri
Azelis has signed an agreement to acquire the distribution assets of the Indonesian company PT Primaditha Jaya Mandiri ("Primaditha"), specialised in import and distribution of food ingredients for processed meat, beverage and savory segments in the greater Jakarta area of Indonesia. The transaction is expected to be completed within the next two months.
Azelis Indonesia has enjoyed a steady growth since its inception in 2017 and has grown to become one of the main international players in the Indonesian distribution industryLaurent Nataf
CEO & President, Azelis Asia Pacific
The acquisition of Primaditha will enhance the position of Azelis on the Indonesian food market and will provide a platform for accelerated growth in the industry. Being part of Azelis, Primaditha will benefit from an increased geographic market coverage in Indonesia. All Primaditha's employees will be joining the Azelis team in Indonesia. Mrs. Helianti, one of Primaditha's current owners and directors, will be appointed Head of Business Development, Food & Health for Azelis Indonesia, while the other owner and director, Mrs. Woro Setyaningtyas, will become Senior Sales Manager, Food & Health.
Laurent Nataf, CEO & President, Azelis Asia Pacific, commented: “With its 264 Million inhabitants – which makes it the 4th most populous country in the world – and its young workforce, Indonesia has been both a key strategic country and a strongly growing market for Azelis over the last couple of years. Azelis Indonesia has enjoyed a steady growth since its inception in 2017 and has grown to become one of the main international players in the Indonesian distribution industry. The food and nutrition market has been our focus for the country and the addition of Primaditha's strong principal and customer network will strengthen our operations in Indonesia.”
Helianti, Director at Primaditha, added: “We have built a good commercial presence on the market and a solid customer base, but the strong formulation and application support that Azelis can offer will bring a lot of added value in our offering to the market. We are particularly excited about the fact that our customers will leverage the food lab of Azelis Indonesia. We will benefit from Azelis' strong international infrastructure and access to additional customers and suppliers.”
Azelis Indonesia is currently active in the food, agri/horti and personal care segments and provides formulation support through a food & nutrition laboratory based in Jakarta. This is one in a network of 20 food and nutrition application labs that Azelis operates across the world (5 are in Asia-Pacific).
Azelis is a leading distributor of specialty chemicals and food ingredients present in over 50 countries across the globe with around 2,200 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to about 40,000 customers, creating a turnover of €2.15 billion (2019).
Source(s): Azelis Press Release