April 16 2018, David R Brown
Barentz International establishes a Joint Venture with Tovani Benzaquen Ingredients in Brazil
Barentz International, a leading international ingredient distributor, has established a joint venture with Tovani Benzaquen Ingredients in Brazil, a major ingredient distributor in South America. The partnership is expected to make the most of the two companies' strengths on the important Latin American market.
This is our first real entrance into Brazil, a step which fits in perfectly with our global strategy, where Latin America is an important new marketHidde van der Wal
CEO of Barentz International
“This is our first real entrance into Brazil, a step which fits in perfectly with our global strategy, where Latin America is an important new market,” says Hidde van der Wal, CEO of Barentz International, a leading international ingredients distributor, headquartered in The Netherlands. “Brazil has recovered after some years of recession and we now see great opportunities here, both to develop the country and to grow as a company.”
Barentz entered Latin America in 2017, and recently announced a joint venture with the Deltagen Group, with offices in Curacao, Venezuela, Colombia, Ecuador, Chile and Peru.
Tovani Benzaquen Ingredients, headquartered in Sao Paulo, has been a major food ingredient distributor in South America since 1992. The company has 42 employees and, despite the recession in Brazil, have achieved growth in excess of 10% per annum over the last 3 years.
“After 25 successful years on the Brazilian market, where our company has grown steadily year by year, time has come to take a big leap forward together with Barentz,” says Moses Benzaquen, CEO of Tovani Benzaquen Ingredients. “Barentz, strong in both food and pharma, is the perfect partner for us, to widen and optimise our product portfolio, so that we can continue to serve our customers with an even wider range of high standard ingredients.”
Synergies are expected from bringing Barentz’ long-established global supplier network into Brazil coupled with Tovani’s long experience and reputation in the food & beverage and pharmaceutical segments in Brazil. Furthermore, Barentz will be able to offer Brazil their own produced premixes, ingredients blends and antioxidants from their newly established Vitablend facilities in the US.
About Barentz International
The Barentz group (est. 1953) is an international leader in sales, marketing and distribution of high-quality ingredients. Operating in the food & nutrition, pharmaceutical, personal care and animal nutrition through its sales divisions and specialised, dedicated companies, Barentz has over 750 employees and serves some 15,000 customers in over 60 countries worldwide. The company is still privately owned and has its head office close to Amsterdam in The Netherlands. With its heritage and focus on the European market, Barentz is also rapidly growing in the MEA, Asia Pacific and now the LATAM region.
Source(s): Barentz Press Release